Tate & Lyle has launched a new website dedicated to fiber fortification: www.tateandlylefibres.com.
website serves as a resource to help food and beverage manufacturers meet increasing demand from consumers globally for fiber-enriched food by featuring nutritional information, consumer research and in-depth application insights. It also provides details of Tate & Lyle’s extensive fiber portfolio and solutions: PROMITOR® Soluble Fibre, PromOat® Beta Glucan and STA-LITE® Polydextrose.
“Consumers around the world are not getting enough fiber in their diets,” said Nancy Gaul, Senior Category Marketing Manager, Health and Wellness, Tate & Lyle. “This represents a major opportunity for food and beverage manufacturers to respond by providing great-tasting fiber-fortified products. Tate & Lyle has a unique range of fibres and deep formulation expertise, and
we are excited to work with our customers to help them bring extraordinary products to market.”
More than half of consumers look to add more fiber to their diets
Consumers increasingly understand the health benefits of fiber, with more than half of consumers globally looking to add more to their diets. In addition to their health benefits, such as digestive health, they also have functional attributes that can help meet consumer demand for other nutrition claims, such as ‘reduced sugar’ and ‘low calorie’.
“In today’s food and beverage marketplace, manufacturers are wading through an ever-changing tide of consumer demand for healthier and tastier options,” said Courtney Kingery, Director, Global Product Management, Health and Wellness, Tate & Lyle. “Consumers are looking for options that offer digestive health benefits, include fewer calories from sugar, cleaner labels and the list goes on. Fibers can actually help manufacturers meet all of these needs. . .